Privacy Policy

Who we are

Our website address is: https://archetypelens.com. We can be contacted at andrew@archetypelens.com.

Cookies

This site uses essential WordPress cookies for functionality (e.g., admin preferences; no tracking). No analytics/marketing cookies unless you opt-in. Manage via browser settings.

Embedded content from other websites

Articles may include embedded content (e.g., videos, YouTube). These may collect data about you, use cookies, and track interactions as if you visited those sites directly.

Mailing list subscriptions

We collect email addresses (and optional first/last names) via Brevo signup forms for sending site updates, newsletters, and marketing. Data is stored in Brevo (EU servers), used only for these purposes, and never sold/shared. You can unsubscribe anytime via a link in the newsletter.

Who we share your data with

Email signup data is shared solely with Brevo (our email platform, EU-compliant) for newsletter delivery. No other third parties, advertisers, or sales.

How long we retain your data

We keep signup data in Brevo until you unsubscribe or request deletion (via email footer link or contact form). Inactive subscribers may be removed after 12-24 months of no engagement. WordPress logs (IP addresses, etc.) are retained 30 days max for security.

What rights you have over your data

You can request access, correction, deletion, or data portability of your email/name info via our contact form. Unsubscribe directly in any newsletter email. For full rights (objection, restriction), email us—we respond within 30 days. No automated decisions/profiling occur.

Where your data is sent

Signup data goes to Brevo servers (primarily EU-based for compliance). If using their global features, limited transfers to US processors occur under EU-US Data Privacy Framework—view details at brevo.com/legal/privacypolicy/. No other international sharing.

Last updated: February 15, 2026